Discovery: The Missing Link in Market Formation
When we think about how markets are created, we often imagine a simple equation. People need something, businesses recognise that need, and products or services emerge to meet it. Demand creates opportunity, supply creates solutions, and together they form a market. Yet, in practice, markets rarely work this neatly. Imagine a parent looking for a communication […]
The Hidden Cost of Non-Participation
The Purple Economy White Paper estimates a Total Addressable Market (TAM) of approximately US$150 billion across disability-linked products and services. This market spans healthcare and rehabilitation, education and vocational training, assistive technology and devices, activities of daily living and financial support. Yet much of this opportunity remains unrealised. Not because demand does not exist, but because products, services, platforms, environments and customer journeys […]
The Purple Economy Flywheel: How One Accessible Journey Creates an Entire Market
Many conversations around inclusion begin with a familiar assumption. Governments create policies. Businesses improve accessibility. Organisations provide services. Persons with disabilities benefit. The flow appears linear: investment goes in, inclusion comes out. The Purple Economy proposes something fundamentally different. It argues that inclusion is not the outcome of economic activity. It is the mechanism that generates […]
The Purple Economy Exists Wherever Life Happens
When we hear the word economy, we often think in terms of industries. Healthcare is an industry. Education is an industry. Banking, transportation, tourism and technology are industries. They are easy to recognise because each has clearly defined products, services and institutions. It is tempting to think of the Purple Economy in the same way—as another […]
What Healthcare Can Teach Us About Building the Purple Economy
Healthcare is one of the largest sectors in the world today. Hospitals, medicines, diagnostics, insurance, rehabilitation, medical education and research form an ecosystem so deeply woven into our lives that we rarely stop to think about how it came to exist. But imagine a world where none of this existed. Imagine falling seriously ill and […]
Jigar’s Story: When Disability Becomes a Systems Question
Jigar was a skilled painter. His work demanded precision, experience and physical effort. Then, a fall from scaffolding caused a spinal injury. Almost overnight, he lost not only his mobility but also the work that supported his family. At first glance, Jigar’s story appears to be about an accident and its consequences. But as his journey unfolds, it reveals something much […]
