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What Is the Purple Economy?
The Purple Economy is an economic framework for redesigning systems of production, distribution and consumption so persons with disabilities are recognised as customers, workers, entrepreneurs, innovators, suppliers and decision-makers. That sounds like a big...
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Latest from the Purple Economy
Why Inclusion Means Business
For too long, companies have been told that disability inclusion is the right thing to...
Why Inclusion Needs Better Storytelling
There is a strange thing that happens when we change the word. The room changes....
Why Dialogues Became the Movement’s Most Powerful Tool
A good dialogue does not end when the room empties. It changes what people see. ...
From Push to Pull: What Changed in the Purple Economy Movement
In the beginning, we had to push. We had to explain why the Purple Economy...
The Share of Wallet We Failed to See
Businesses spend enormous time understanding customers. They track behaviour. They study preferences. They measure conversion....
PwDs as Consumers, Producers and Market Participants
The Purple Economy is often introduced through the idea of persons with disabilities as customers....